NBA All-Star Game earns best TV rating since '03

Kobe Bryant and LeBron James take a break late in Sunday's NBA All-Star Game. (Reuters)

Tribune News Services

NEW YORK -- The NBA All-Star Game has earned its highest television rating since Michael Jordan's last appearance in 2003.

The Western Conference's 148-143 win Sunday night on TNT featuring a duel between Kobe Bryant and LeBron James drew a 5.2 rating. That's up 37 percent from last year, part of a season of strong ratings for a league bursting with intriguing story lines.

Ratings measure the percentage of all homes with televisions tuned into a program.

Source: http://www.chicagobreakingsports.com/2011/02/nba-all-star-game-earns-best-tv-rating-since-03.html

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